Running a restaurant is hard work. You’ll need to think about many things – from the food and drinks you serve to the decor and ambiance of your establishment. But one of the most important aspects of running a successful restaurant is being creative.
If you can find new and exciting ways to market your restaurant, getting more customers would be easier. And what better way to market your restaurant than by offering a unique perk?
Here are four tips for adding a perk to your restaurant:
1. Offer Unique Drinks and Cocktails
One way to attract attention to your restaurant is by offering unique drinks and cocktails. This could be anything from a specialty coffee or tea drink to a creative cocktail. If you can come up with something unique, you’re sure to get people talking.
If you don’t have a lot of mixology experience, plenty of resources are available online to help you create unique drinks. Once you have a few signature drinks, promote them on your restaurant’s website and social media channels.
One example is incorporating food-grade nitrogen oxide into your cocktails. Nitrogen oxide is a gas often used in the food industry to create unique textures and flavors. When used in cocktails, it can create a creamy texture and a unique flavor profile.
Pressured nitrogen doesn’t contain intoxicating properties, so your customers can enjoy their drinks without worrying about getting drunk. With a purity level of 99%, food-grade nitrogen is perfect for infusing all kinds of drinks, including tea, coffee, juices, beers, and cocktail. If you’re unsure how to use nitrogen oxide on your cocktails, you can find plenty of recipes and tutorials online.
Know that nitrogen oxide used in food comes in different grades. When buying 580g nitrous oxide canisters, ensure they are of food-grade quality safe for consumption. Don’t forget to research your supplier first to ensure you buy from a reputable and certified vendor that offers quality products and secure payment gateways.
2. Create a Unique Ambiance
Your restaurant’s ambiance can instantly make or break any customer’s decision to dine in your establishment. If your restaurant is too noisy, cluttered, or uninviting, customers will likely not want to stay for long. On the other hand, if you can create a unique and inviting environment, you’re sure to make a lasting impression on your customers.
There are many ways to create a unique ambiance in your restaurant. This will depend on the kind of mood you wish to set. To create a cozy and intimate environment, you can consider adding candles, soft lighting, and comfortable furniture. You may also want to play soothing music in the background. You can add colorful lights and decorations for more fun and festive atmosphere. And if you want your restaurant to have a more industrial feel, you can use exposed brick walls, metal fixtures, and concrete floors.
3. Offer Exclusive Deals and Discounts
Survey shows that up to two-thirds of consumers bought something they had no intention of buying because of a discount. Four out of five consumers felt encouraged to buy something from a brand for the first time after finding a discount. This goes to show just how much customers love getting a good deal.
When creating deals and discounts, make them unique and appealing. For example, you could offer a discount for customers who dine during off-peak hours or offer a two-for-one deal on specific menu items. You can also offer exclusive deals for loyalty program members or VIPs.
Another way to entice customers is by offering a discount for customers who refer their friends to your restaurant. For instance, you can offer a discount or a free appetizer for customers who refer two or three friends. This is a great way to generate word-of-mouth marketing and attract new customers.
4. Host Special Events
Not all restaurants host special events. If your restaurant hasn’t hosted one before, nor do you see your competitors doing it, then this is your chance to be the first. Special events are a great way to attract attention to your restaurant and promote your brand. This is also an excellent way to bring in more customers, introduce a new item from your menu, thank loyal customers, celebrate a special occasion, and even form partnerships with other local brands.
Let’s say you want to introduce a new item to your menu. You can host a special event to showcase the dish and give customers a chance to sample it. Just make sure to promote the event properly. Include all the essential details about the event, such as the date, time, location, and what they can expect, and use every channel where you can reach your customers, especially on social media.
Statistics show social media impacts 71% of consumers’ purchasing decisions. On social media, consumers are also four times more likely to spend more on their purchases. By letting the word out on social media that you are hosting a special event, you are more likely to get people interested and coming to your restaurant.
There are many ways to make your restaurant stand out from the crowd. By offering special deals and discounts, creating unique drinks, hosting special events, and providing your customers with a one-of-a-kind ambiance, you’re sure to draw in more customers. Sometimes, all it takes is a dash of creativity to get your brand noticed. So, don’t be afraid to experiment and try out new things. The more creative you are, the more successful your restaurant will be!
